The Company
PUNIVERSE LTD
AI tools that let a small team run a full e-commerce operation.
PUNIVERSE is a London company building an AI operating system for small and mid-sized e-commerce businesses. Every tool is built for, and proven on, its own live store before it becomes a product.
How we build
Built on a real store, not a pitch deck
Most e-commerce software is written by people who have never run a store. We work the other way round. PUNIVERSE runs its own brand — Aetheo, a premium sleep and wellness range — across Amazon FBA UK, Shopify and TikTok Shop. The sourcing, compliance, logistics, ads and content are all real, and run by a small team with AI as the execution layer.
When a job is slow or repetitive, we build an agentic tool to do it, run that tool on our own store until it earns its place, and only then package it for other founders. Nothing here is theoretical. Each product is a working part of the system we use every day.
How it fits together
Three engines, one flywheel
The company runs as three engines that feed each other. Each one makes the next stronger.
Commerce
Aetheo's physical-product business across Amazon, Shopify and TikTok Shop. It generates the real data and the real problems everything else is built to solve.
Creator
We document the build in public on YouTube — sourcing, compliance, logistics, the AI tooling — teaching lean e-commerce and earning the trust that carries the tools.
AI OS + Products
An AI operating system connecting sourcing, compliance, logistics, ads and content. The digital products sold here are its working parts, packaged.
The proof
Shipped, not slideware
A few things the system has already done on its own store.
745-product store
Google Merchant Center feed diagnosed and repaired — recovering a 621-product disapproval that had wiped 21% of the catalogue from free listings.
Published daily
Blog, social and UGC video content generated and published to the store automatically, every day.
Free to $149
A catalogue of kits, skills, engines and workflows sold today — each de-branded from a tool we run in-house.
Company details
- Legal name
- PUNIVERSE LTD
- Founded
- 2024
- Founder
- Jason Pun
- Based in
- London, United Kingdom
- Registration
- Registered in England and Wales · Company No. 15999087
- Registered office
- 71–75 Shelton Street, Covent Garden, London, WC2H 9JQ
- Contact
- hello@puniverse.net