UK Brand Launchpad
Enter the UK market
without hiring a UK team.
We are the outsourced UK country manager for premium Chinese consumer brands. You keep your inventory. We build the storefront, the marketing and the customers — and we only earn when you sell.
Why UK entry stalls
Two routes, both hard
Build a UK team
An office, local hires, a warehouse, VAT registration, UKCA compliance — and beyond the cost, the people, culture and language barriers of building a team in a foreign market. A year of investment before meaningful revenue.
Run it remotely from home
A cross-border e-commerce team at head office looks cheaper — but without local knowledge of UK customer preferences, culture and shopping habits, and with no local customer support, listings go live and growth stalls.
And distributors will not commit
A reputation in Asia does not travel. To a traditional UK distributor, even a category leader is an unknown name — so they will not risk the purchase commitment and deposit you rightly ask of them. The willing ones move boxes into retail, not brands into markets.
The model
Virtual distribution
Your stock never leaves your control. We buy each order at wholesale, you fulfil it, we look after the customer.
A UK order arrives
A customer buys on a UK storefront we run for your brand.
We buy at wholesale
We purchase that order through your wholesale channel. You are paid immediately.
You fulfil
From your Amazon FBA stock via MCF, a UK 3PL, or a small starter batch we hold for you.
We keep the customer
UK customer support, returns, reviews and repeat-purchase marketing.
What we run for you
Fourteen services. One partner. No UK hires.
What we need from you
Three things — you already have all of them
A wholesale price list
A per-order wholesale route: a B2B link, a portal, or simply an agreed price list.
Stock the UK can ship from
Amazon FBA with MCF enabled is ideal. A local UK 3PL works just as well. And if you hold no UK stock at all, we can keep a small starter batch — around 10 units per SKU — in our own warehouse.
Willingness to fulfil single orders
Consumer orders, one at a time, whichever route your stock takes to the customer.
No new hires. No new warehouse. No marketing budget required from your side.
Your cost
No retainer, no commission — we only earn when you sell
Not the agency model
The model you know: a large monthly retainer plus a percentage of GMV, committed against an annual forecast and paid whether or not it works. We charge neither.
How we earn instead
We buy every order from you at wholesale and earn the retail margin we create in the UK. If nothing sells, we earn nothing. Our incentive is identical to yours from day one.
The pilot
Six months, then a decision made on evidence
Month 0 — set-up
Wholesale terms agreed. Storefront, listings, content and feeds go live — in weeks, not months.
Months 1–6 — we invest
Our time, our marketing systems, our channels. Sales targets agreed together at the start, with full transparency on the numbers.
Month 6 — review
Targets met and we discuss expansion and deeper terms. Targets missed and either side walks away, cleanly.
Commercial terms
Simple economics, aligned incentives
We buy at wholesale, per order
You are paid on every single order, from the first day.
We bear the returns risk
If a UK customer simply is not happy, the return is our cost — for any reason other than a manufacturing defect.
Warranty stays with you, we handle the front line
Manufacturing-defect claims remain the brand’s responsibility, but our UK customer support manages the customer and collects the evidence for each case.
We respect your MAP
Your pricing architecture and brand positioning stay intact across every channel we run.
Proof
We already run this model
Aetheo (aetheo.co.uk) is our own premium wellness storefront and the live proof of this system. Breo devices sell there today: full product pages, imported reviews, editorial content and daily AI-generated marketing — with no inventory ever transferred to us. Aetheo is the first implementation of the Launchpad model; your brand can be the next.
Visit aetheo.co.ukStart with one conversation
Send us your catalogue and wholesale price list. We will show you your products on a UK storefront within days.